Email deliverability tips

Email deliverability tips

Email Deliverability

If you run into a question about email deliverability in Vetter, there are some things you can do to research any issue.  First, you can see that there are statuses listed to the right of emailed communications in Vetter, to see if there really is an issue:



The statuses are as follows:
  1. Sent - email was sent from Vetter
  2. Opened - email was opened by recipient
  3. Clicked - link in email was clicked after the email was opened
  4. Failed - email was not delivered
  5. <blank> - non email-type communication, or not sent
The two statuses that might indicate an issue would be Failed and blank.   There are a few things you should ensure are setup properly:
  1. Is your clinic email address verified by Amazon Web Services?
  2. If your clinic email address uses your own web domain (i.e. @myvetclinic.com), has DKIM been setup?
  3. Is your clinic email address using any of the following web domains:
    1. yahoo.com 
    2. aol.com

Verifying an Email

You can verify your email address by clicking:
  1. The Settings tab
  2. The Edit option on the top left left corner
  3. Save
If you receive a task within the next 30 seconds or so that prompts you to check your clinic email, please do so and look for a message from Amazon Web Services.  In that message you'll see a long hyperlink.  Please click that link to complete the verification process.  When you see "Congratulations!", the address is verified.  If you receive no email, the address has already been verified.

Tip: if you enter your email address as info@MyVetClinic.com, it is not the same as info@myvetclinic.com.  The verification process is case-sensitive, so please remember if you update your clinic email to have caps, you'll need to re-verify (and also add new DKIM keys).

DKIM Setup 

Please contact Vetter Support to get DKIM setup for your web domain.  Before calling, please be sure you have access to your website hosting provider (i.e. go daddy).  

Email Domains

For the last question, using one of the listed domains will result in deliverability issues.  Please use another domain instead for your clinic email address.  Gmail is a good option.

Once these three steps have been reviewed and completed, the next step is to do case by case checks:
  1. Have you checked the communications tab under the client profile for deliverability of emails?  Check the statuses of outbound messages. If the status says "Failed" for every message, it's a good sign that the email address on file is invalid.
  2. Is the email address you have on file really invalid?  Please copy and paste the address in question into this helpful website to check: https://verifalia.com/validate-email

Lastly, if you have run through these checks and you're still experiencing issues, please feel free to contact Vetter Support to ask for additional troubleshooting assistance.


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